A growing family of thoughtful pet products — from smart litter to all-in-one grooming systems. Scroll through the films and product stories below.
The Content
Every video and visual we've created — scroll through to feel the brand.
Promo film — May 2026
Innovation in every pellet
Behind the brand
All-in-one grooming kit
Tools designed for pets
Proven performance, verified
Real moments, real bonds
The new standard in litter
The Range
All-in-one vacuum grooming kit with interchangeable heads — clean, trim and de-shed without the mess.
Low-dust, odour-controlled, paw-friendly — made from 100% recycled cardboard for conscious homes.
Our Story
Pet Crew is Prima's pet care brand: a team of designers, vets and pet owners building products that respect both pets and the planet. Everything we make is shaped by real homes and real animals.